Aquaculture Magazine Presents: The 2001 Buyer's Guide

When the year is almost over and we prepare for the year to come we think about the Annual Buyer’s Guide. Each year we print 8,500 Buyer’s Guides, and we sell and distribute each and every one of them. Advertisers in this issue get to list their products and services for free. Many of our customers tell us that the Guide is the most important reference book in the industry.

The deadlines for placement in the November/December 2000 issue, is October 11, 2000, and the Buyer’s Guide deadline is November 14, 2000. If you would like to reserve space in either of these two issues please contact Beth Wiseman at tel: 828.254.7334, or by email at bwiseman@aquaculturemag.com

LACK-AND-WHITE RATES For Bi-Monthly Issues and Annual BUYER'S GUIDE and Industry Directory.
All rates quoted in US Dollars
Rate.....................1X...........3X...........7X
1 Page...............765..........695..........670
2/3 Page............625..........580..........550
1/2 Page............505..........465..........445
1/3 Page............365..........335..........320
1/4 Page............295..........275..........255
1/6 Page............200..........180..........160
(Advertisements exceeding size in any dimension are considered oversized and will be billed as the next size.)

...............................................................................Per Page.............Per Spread
Black and one standard..............................................$210........................$315
AAAA color Black and one matched............................$260........................$385
Color Four color process* ...........................................$435........................$640

COVER & CENTER SPREAD RATES:
Rates shown are in addition to space rates and 4-color charge.
COVERS are available on a non-cancelable basis and are reserved for 4-color advertisements.
Inside front cover.................$170
Inside back cover................$160
Outside back cover............$190
The CENTER SPREAD is available on a non-cancelable basis. 4-color advertisements have first choice of center spread position when it is not already reserved by contract.
Center Spread...................$170

BLEED- No Charge.

INSERT RATES:
A. Conventional inserts- Regular black-and-white page rates apply. Each insert page counts toward earned frequency.
B. Unconventional or undersized inserts - must be submitted to publisher for acceptability, pricing, and mechanical clearance. Rates for unconventional inserts will be determined on an individual basis following submission of a sample.
C. Backup charges- $190 per page; $350 per spread. Other charges necessitated by unconventional or nonstandard inserts will be in addition to space rates and are not commissionable.

SPECIAL POSITIONS:
AQUACULTURE MAGAZINE does not guarantee special positions to its advertisers (with the exception of covers and spreads) unless the following conditions have been met: The request has been made in writing, the request has been approved by the editor, and a 25% special position fee has been charged. Guaranteed special positions are non-cancelable.

Inches Millimeters
....................................................Width x Depth...............Width x Depth
1 page......................................7 x 10 .........................178 x 254
2/3 page (horizontal)............7 x 6 1/2 .....................78 x 165
2/3 page (vertical)................4 1/2 x 9 5/8................114 x 245
1/2 page (horizontal)...........7 x 4 7/8.......................178 x 124
1/2 page (vertical)...............3 5/16 x 9 5/8...............84 x 245
1/2 page (island).................4 1/2 x 7 3/8................114 x 185
1/3 page (horizontal) ..........7 x 3 1/4......................178 x 83
1/3 page (vertical)...............2 1/8 x 9 5/8................54 x 245
1/3 page.............................4 1/2 x 4 7/8................114 x 124
1/4 page ............................3 5/16 x 4 7/8..............84 x 124
1/6 page (horizontal)..........4 1/2 x 2 5/16..............114 x 59
1/6 page (vertical)..............2 1/8 x 4 7/8................54 x 124

Advertisements exceeding size in any dimension are considered oversized and billed as the next size. All bleed advertisements should be accompanied by proof. Full Page Bleed Size is 8 3/4" x 11 1/4". Vital material should be kept 1/2" (13 mm) from all bleed edges. 1/8" (3 mm) trim top, bottom and outside, and 3/16" rough cut in gutter for perfect binding.